Enrollment Now Open
Join the Thriving Practice Blueprint, a 12-week live coaching program for therapists ready to move from employee to owner.
Enrollment closes Monday, August 31

This Is For You If…
You're newly licensed or leaving a group or agency setting
The business side feels overwhelming without a clear guide
You don't want to piece this together from 47 different YouTube videos
You want to open a private practice but don't know where to start
You want to build something that supports your life, not just fills your calendar
You're ready to charge what you're worth and attract your ideal clients
Sound familiar?
I have no idea what to charge or if anyone will even pay it.
I don't know what type of entity to form or how to set up my systems.
I want clients but I have no idea how to find them without feeling gross about it.
I keep waiting until I feel ready. I'm starting to wonder if that day is coming.
The Curriculum
01
LLC or PLLC, liability insurance, EHR, HIPAA compliance, billing systems. Get the infrastructure right so you can practice with confidence.
02
Set your rates, understand private pay vs. insurance, and build a pricing strategy that makes your practice financially sustainable from day one.
03
Find your ideal clients without feeling salesy. Build referral pipelines, a simple online presence, and a practice that fills with the right people.
04
You are not just a therapist anymore. Learn to think like a business owner, set sustainable boundaries, and build a practice that works for your life.
Live calls every week, all recorded so you never miss one.
A client-only Facebook group to ask questions, share wins, and build alongside others.
Step-by-step video modules, worksheets, and resources.
Full access to everything for a full year after the cohort ends.

I'm a Licensed Professional Counselor, EMDR-Trained therapist, and group practice owner who has been exactly where you are. I know what it feels like to be great at the clinical work and completely lost on the business side. This is not generic business coaching. This is built by a therapist, for therapists.
Enrollment closes Monday, August 31 · Cohort begins Friday, September 4
Weekly live group coaching calls (all recorded)
Private client-only Facebook community
Step-by-step video modules, worksheets, and resources
One year of access to everything
Not sure yet? Book a call and we'll talk through where you are and where you want to be.
Yes — this program is designed for fully licensed counselors (LPC, LMHC, LCSW, or equivalent). If you're pre-licensed, reach out and we can talk about what makes sense for where you are.
This program works for therapists at the very beginning and for those who've started but feel stuck or disorganized. We meet you where you are.
You still have a full year of access to all the materials, modules, and replays after the 12 weeks of live coaching wrap up. If you want continued 1:1 support beyond the program, that's available separately.
Plan for the weekly group coaching call (one hour, recorded), plus time to watch that week's module and work through the exercises. New modules drop each Friday. The videos are short, but some exercises take real focus, so block out dedicated time beyond just watching.
This call is for anyone who wants to talk it through before enrolling. It's a 30-minute conversation to make sure this program is the right fit, no pressure, no pitch.
Payment is due in full at enrollment. If you need to talk through a payment plan, book a discovery call.
You have already done the hard part. Becoming a great therapist. Now it is time to build something that reflects that.
Enrollment closes Monday, August 31 · Cohort begins Friday, September 4
Katie Fortunato, LPC · Business Coach for Therapists